Window displays, are you making the most of yours?
Hey you!! Yeah, thats right, i’m talking to you!! 😀 [Taps on monitor]
Hi there! Have I got your full attention? Great!
Grabbing attention is what you need your window display to do for your salon premises! You need it to do the talking for you, drive business inside and attract customers. It is the first thing they see even before entering your salon. So you want it to convey the right message to entice them inside. It is a key area in branding and retail, and many pass up on this ‘window of opportunity!’
In this post I’m going to share with you some top tips you can easily apply when planning out your salons window display.
Boost your retail sales
By displaying what you have to offer in a way of retail items, you can outreach further than your existing clientele.
By this I mean, anyone passing by can see you are stockists of X, Y and Z and therefore purchase as a result, which could increase your footfall through the door. This means extra income for your salon by simply exhibiting your stock!
Watch it have a positive impact on your business today!
Do your market research
Having an understanding of what people want is the basic rule of thumb when it comes to marketing right? So applying this to your window display ensemble will help you better understand your ideal customer and who you want to sell to.
Do you want to attract the ‘high end’ customers, who will buy whatever the latest product is, irrespective of the price? Or do you want to sell to a more ‘middle of the road’ crowd? Or savers, where an offer in the window might be more apt?
A combination of both may do the trick? Although you may wish to be careful as with most things, trying to please all often results in not pleasing any!
Be mindful of it looking like a strange amalgam of products, that send a mixed message about your salon and what’s inside. Keep it fluid and in keeping with your branding.
What’s your type?
Next you will need to decide: What TYPE of window display you want? Will it tell a story? Be whimsical or a little off the wall? All these need to be factored in before deciding which angle you will come in at.
Remember, BE CONSISTENT. You are building a brand so you need to keep it relevant and in correspondence with all areas of your salon. And you may want to reign in the amount of products you display too. Too few and it looks a little sad 🙁 but too many and people will struggle to see what you DO sell!
You are a hair salon after all, NOT the discount store!
Choose a theme, and keep it harmonious with your salon.
Picking a theme is the fun part! Changing with the seasons is a great one, as again you can switch your products in accordance to the time of year. Plus each season offers great potential to SELL, SELL, SELL!
Obviously Christmas is our major money maker in the hair industry as we know. But why stop here? Easter, Thanksgiving, Autumn, New Year (Spring) to mind.
Now more than ever, people are clued up on their hair needs at various stages throughout the year! So why not capitalise on this by being one step ahead on knowing what they want?! Stores like Macy’s and Saks fifth Avenue are renowned for their window displays. Take a page from their book and get creative!
What grabs your attention when walking past store fronts? Is it the colour scheme, theme, or the items themselves?
Have a think and tailor the space to your requirements.
What products make the cut?
Now here is where you need to think carefully about WHAT products you wish to display.
Again this depends invariably on what theme you have chosen. For example, if you have gone for a specific colour scheme, your chosen products need to compliment said theme.
Will you focus on your best sellers? Or do you attempt to promote your less popular items in the hope they will sell within the right environment?
Everyone loves a bargain right?! So why not appeal to the majority and display some sale items too, these appeal to peoples bank balance and in turn your profits!
‘You’re the one that I want!’
Hone in on your prospective clients wants and needs.
Now by this I mean; people will generally buy what they NEED anyway. This is why adverts are so prevalent in today’s society. We are constantly being sold to, whether or not we realise OR want it!
Have you ever watched an advert for something you have never previously seen or heard of? Then suddenly, you NEED this item despite never having heard of it before! And immediately rush out to purchase it! (Just me?! 🙂 )
It is this exact scenario you need to re create for your passers by, the NEED to know “What is that product? I MUST inquire inside!”
Update your displays on the reg!
This is VITALLY IMPORTANT to ensure people take notice of your salon and see it as innovative.
Don’t get pigeonholed as ‘behind the times’ by leaving the same display for too long, it starts to lose impact. The idea gets stale and this will be perceived as a reflection inside your salon as well.
Fear not! You don’t have to change up your display weekly (Unless of course you want to!) It can be as simple as modifying a few select products and their placement within the window. Keep it fresh and it will outwardly appear your salon is contemporary and keeping up appearances!
Another obvious pointer is keep it clean! Having old faded products sat gathering dust does NOT give a good first impression and as aforementioned will imply you are uncommitted to the well being of your salon, extending inside too! [GASP!]
On a budget?! No worries! All this talk of opulent window displays can be a tad daunting if you are just starting out!
Have a nice shelving unit and use advertisements from products, to display with items to get your message across!
So to wrap up, if you could take away one point from this article it should be this;
Make the most of this area, be it big or small!
It is a key area for new customers and free promotion for product sales! Don’t neglect this prime real estate within your salon and make this your priority, if you haven’t already!
I would love to hear your feedback on this post? Please feel free to comment below guys 🙂
Will you hire someone to carry out the work for your window display? Or go it alone?